Maine Wedding Company has a birthday today! Wow, three years of planning and one year live today. Phew! The year has been amazing and overwhelming. I didn’t think we’d get this much done, frankly. I am extremely proud of the website and our growth. Today, here is a brief State of the Union for the Maine Wedding Company.
Vendor Growth:
Our members are now over 67 strong, filling all our wedding categories.
Members have contributed an amazing 1,144 blog posts about Maine weddings — hundreds of posts of true Maine wedding stories.
72 expert articles were released this year from MWC writers and members.
The MWC has over 7, 760 pieces of indexed web content for the Maine wedding industry including expert articles, photos, quick tips and vendor profiles. (Blogs are not indexed content.)
2011 Benchmarks:
MWC successfully completes BETA testing
MWC adds SEO team to position website and starts ad campaigns
MWC moves from page 26 to page 1 on Google for search term Maine wedding
MWC moves from page 36 to page 1 on Google for search term Maine wedding venue
MWC installs a lead generator to help MWC vendors receive better couple leads
MWC produces new advertiser’s kit
MWC contracts first sales manager
Major MWC release will be announced at The MWC Little Black Dress Holiday Party on Dec. 1 and you’re invited!
User web stats: (Google – Nov. 22, 2011 – Nov. 22, 2011)
24,144 Visitors
3.71 Pages/Visit
3:41 Avg. Time on Site
Searches by cities: 1. Portland 2. New York 3. Boston
Loyalty
: 66.90% New Visitor and 33.10% Returning Visitors
Not bad kids! This incredibly complex project has gone really well. To the folks that have been a part of this over the past three years : mainly Arielle and Kevin — with Sean, Graeme, Morgan, Milly, Lindsay, Neil, Steph, Ayla, Abbey, Scott, Bill, Greg, Maudie, and to Maggie and Brian but mostly — to our MWC original vendor testers and our valuable, talented MWC members who have made this all possible. THANK YOU!
Still, there is no rest. There is too much more to do. 2012 goals will target user traffic and editorial content. Our expectations are high but we’re up to the challenge. Luckily our 20-year plan is outlined to keep us busy. Internet and technology industries change daily and there’s no shortage of great ideas. Above it all, we are committed to making Maine’s wedding industry thrive online. So with that said … on to another year!
